What do you do??

Written on December 16, 2007 by Amanda M. Gladden

As a small business owner, questions about what you do are inevitable. Are you prepared to give a long enough answer that makes sense, one just short enough that the perspective customer’s eyes won’t glaze over with boredom?

Here are the questions most likely going through his or her mind;

Answer these questions concisely and you are well on your way to making a positive impression.

See Coach Martini’s additional tips for pulling your introductory speech (often referred to as your elevator speech) together in her article Does Your Elevator Speech Pass the Testand check out the following books. All are highly recommended for developing a great elevator speech.
I will post reviews of a couple of them on the blog in the new year. If you have read any of these books, and would like to submit a review, please let me know.

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RELATED POST: DOES YOUR ELEVATOR SPEECH PASS the TEST

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Posted in Food for Thought, start up advice

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