Quotes:Kevin Roberts on Making Emotional Connections with Your Customers
Written on January 20, 2008 by Amanda M. Gladden
“Enough selling by yelling. We need to…do what it takes to be welcomed by consumers as valuable, useful friends. That means involving them, exciting them, celebrating and sharing with them, and always caring about them.”
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi and author of “The Lovemarks Effect: Winning in the Consumer Revolution
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January 20th, 2008 at 4:45 pm
One of the easiest ways to make a sale is to connect with your customer. people like to do business with people who they like.
Often times sales people are so worried about making money that they forget about the customers needs.
January 20th, 2008 at 11:42 pm
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February 1st, 2008 at 8:17 am
The easiest way to crack out the sale is to attract the customers and the best way is to understand their psychology. This view is clearly mentioned in the post.
June 27th, 2008 at 3:59 pm
This is a great quote because customers are people too, and no one likes being sold to. If you are friendly and let the customer “sell” themselves you will get more business.