Plug Into Your Purpose to Attract More Clients

Written on February 1, 2008 by Amanda M. Gladden

Today’s guest post from Fabienne Frederickson offers us a few ideas to examine our purpose for being in business as it relates to our marketing tactics and objectives.

feather
After a while, I believe everyone gets into a slump with their marketing plan. This happens with a majority of my clients at some point or other, and has happened to me too in the past. There are many reasons for this:

1. We get bored. 2. We get complacent or lazy. 3. We become greedy or simply in it for the money.

I could give you solutions to all three of these problems, but the solutions would appeal to your willpower and discipline. Today, I want to appeal to your sense of purpose instead.

If you want a successful business, having a clear purpose for marketing your business is an absolute necessity, and it shouldn’t be just about making money. Yes, making lots of money is great. Money is necessary and it makes life way easier. However, if the ONLY reason you’re in business is to make money, I believe that for most people, it’s much more difficult to get up the strength to market something that just takes from people, without giving back more than what was taken.

The solution : Connect (or reconnect) with your purpose. If you’ve been dragging your feet about getting out there to market your business, perhaps it’s time to reexamine your ideas about the original purpose for getting into business.

I’m a big fan of Ralph Marston’s Daily Motivators and he recently wrote something on the subject of purpose that really resonated with me:

“Where there is purpose, there is energy. Actions directed toward a compelling purpose will create a powerful momentum that lines up events and circumstances in your favor. Purpose gives you a reason to get going each day and strengthens your determination to persist when the going gets tough. Purpose pushes you firmly toward your highest level of accomplishment.”

I couldn’t agree more. I’ve talked in the past about letting yourself be pulled by your future. Today, we’ll call it being pulled forward by your PURPOSE.

If you look at any great humanitarian leader, you’ll notice they all had many obstacles and tribulations along the way. Somehow, they always seemed to get right back on that proverbial horse and try, try again, didn’t they? If they were into their cause just for the power or the money, they may have given up shortly after starting. But I’ll guess that their purpose gave them the strength and determination to keep going, to push through the obstacles and reach their goals.

When I see a client who drags his or her feet or for whom something is not going well, it’s usually a sign that something is not quite right rather than the result of procrastination alone. Either they’re marketing something for the wrong reason or they’re not being true to their purpose, - the reason that they’re here. For many, they’ve chosen to ignore the nagging voice within that tells them something is not right.

Perhaps they don’t even know WHAT their purpose is. For many of us self employed people, it’s to serve others and make a difference in people’s lives. My opinion is that when we get away from our purpose, marketing or doing anything in business is much more difficult.

And yeah, by the way, when we are authentic, serve people well and stay connected to that purpose, the money inevitably flows. The best part about making good money doing something that really matters to you is that the money is a byproduct of doing things well and for the right reason. It feels great, not sleazy or like we’ve ripped off someone.

Your purpose is to help others AND to feel good doing it. Once you find it, throw yourself into it. Since having a strong purpose in your business gives you more energy and determination, it’s time to either get reconnected to the reason you originally got in business or to figure out what yours is. Remember though, sometimes our resolve gets tested to make sure we REALLY want this badly enough. Persevere; don’t give up.

YOUR ASSIGNMENT: Determine what is YOUR purpose
Here are questions to ask yourself to find your own purpose or reconnect to it:

What is the greatest challenge you overcame?

What brings the most meaning to your life?

If you had all the money you needed, but still wanted to work, what would you do to make a difference in the world while bringing you happiness?

Whether it means connecting to it for the first time or simply reconnecting, do what it takes to live as close to your purpose as possible, no matter what setbacks you encounter. Tweak the way you do things right now so it feels right. Find the real meaning in your life. Success will naturally come to you when you do. You won’t believe you get paid to live it.

About The Author
Fabienne Fredrickson offers The Client Attraction Home Study System a program that gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. You can get it at Client Attraction Systems