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Amanda M. Gladden
Today’s guest post from Fabienne Frederickson offers us a few ideas to examine our purpose for being in business as it relates to our marketing tactics and objectives.

After a while, I believe everyone gets into a slump with their marketing plan. This happens with a majority of my clients at some point or other, and has happened to me too in the past. There are many reasons for this:
1. We get bored. 2. We get complacent or lazy. 3. We become greedy or simply in it for the money.
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Amanda M. Gladden
The Cartier Women’s Initiative Awards is a unique, annual business plan competition for female entrepreneurs in the initial phases of business development. Created in 2006 by Cartier and the Women’s Forum with the support of McKinsey and INSEAD management school. The Awards are an international distinction honoring five innovative business projects led by women, one per continent. Winners also receive receive a US$ 20,000 grant and personalized coaching support for a full year.
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Amanda M. Gladden
Women 2.0 is now accepting applications for the 2008 business plan competition. Teams with at least 50% female ownership are invited to submit their business ideas on a 7×7 inch paper napkin (must also complete an online application). Focused on business ideas that are in concept stage or in beta launch only, this competition is for new, independent ventures in the seed, start-up, or early stage.

Purpose of Competition
To increase the number of young women entrepreneurs by providing resources that will lead to the launch of their company.
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Amanda M. Gladden
Kathleen Maher, loyal fan of Woman Start Your Business Now.com (WSYNB) saw my post last fall about the Amazon Breakthrough Novel Award contest. She took action right away, entered the contest and comes back often to leave updates about her progress.
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Amanda M. Gladden
“Enough selling by yelling. We need to…do what it takes to be welcomed by consumers as valuable, useful friends. That means involving them, exciting them, celebrating and sharing with them, and always caring about them.”
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi and author of “The Lovemarks Effect: Winning in the Consumer Revolution
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