Create Brochures for your Businesss that Get Results

Written on April 2, 2007 by Amanda M. Gladden

A company brochure, done correctly, adds legitimacy to any small business. If you are a new entrepreneur who is just getting started, you may not have money available in the budget to pay a professional to produce company brochures.

However, with a word processing program, careful writing and attention to the tips below, you can produce professional looking brochures that will speak directly to prospects and win new business.

I. Make the brochure cover attractive

Your brochure cover must be attractive and so compelling that prospective clients want to open it and continue reading. Use appropriate graphics and evocative titles that clearly state what the brochure is about.

II. Your brochure copy should be logical

Be sure the information flows smoothly. Does it have a beginning, middle and an end?

III. Make your brochure easy to read

Eliminate technical jargon and over used buzz words such as “solutions”. Have someone unfamiliar with your line of business read your brochure copy. Ask whether the information was clear to them and consider incorporating any suggestions offered.

IV. Triple check for spelling and grammatical errors

Misspelled words and grammatical errors immediately signal “amateur”.

V. Hold your prospect’s attention by speaking directly to him or her

Clearly state how your product or service can benefit the reader. What makes yours the precise thing that will fill your prospect’s need or solve his or her problem?

You must let your prospective client know what they can do to get a hold of your product or service.What number can they call? Should he or she make an appointment, visit a physical address or your web site?

VII. Include pertinent contact and sale information

You were able to hold the reader’s attention, you explained the virtues of your offering, suggested that they contact you, nowhere’s the essential final piece. You should provide any of the following that is applicable to your business on your brochure:

- telephone numbers - both voice and fax

- business address and hours of operation

- web site URL and email addresses

- methods of payment accepted

- business logo, trademarks and copyright information

Following this checklist, you’ll produce a clear, well written brochure to help you get those sales.

Amanda M. Gladden